Elanco Animal Health brand Seresto has entered a strategic partnership with ABC Commercial for the ABC’s hugely successful program Muster Dogs, to provide protection, education and support for the next generation of Australian working dogs.
Since first airing in 2022, Muster Dogs has become one of the ABC’s most popular factual entertainment programs, with four seasons released and a growing brand footprint. The series showcases the unique role of working dogs in Australian agriculture and their impact on graziers, the environment and the industry.
Highlighting the importance of flea and tick prevention for dogs of all breeds and lifestyles, Elanco is dedicated to enhancing the lives of pets and their owners by providing effective solutions that help dogs stay happy, healthy and protected. With a shared commitment to keeping working dogs safe, Muster Dogs and Seresto are a natural fit.
Working hard to protect Aussie working dogs
Muster Dogs fans will be delighted to know that Seresto supports the wellbeing of working dogs like the show’s
canine stars.
In some of Australia’s most challenging tick areas - where bacterial diseases, such as ehrlichiosis, are serious and growing health concerns - Seresto plays an important role in protecting muster dogs from parasites, enabling them to continue their vital work on farms, properties and in communities across the country.
“Working dogs are at the heart of Australia’s rural communities and keeping them healthy is crucial. We’re honoured to be partnering with ABC Commercial to help protect these incredible muster dogs from fleas and ticks, so they can focus on what they do best.” Lance Williams, Vice President – Pacific Rim, Elanco
Animal welfare beyond the screen
As part of this multi-year partnership with ABC Commercial, Seresto will support the welfare of working and
companion dogs off-screen, through consumer education campaigns, events and ongoing advocacy around tick
diseases in dogs.
Muster Dogs participants and their dogs will also appear at selected Seresto events throughout the year.
“ABC Commercial’s role is to help extend the reach of much-loved ABC brands in ways that feel authentic and add real value for audiences. Partnering with Seresto on Muster Dogs allows us to do exactly that -supporting a brand that Australians already love, while championing the health and wellbeing of the working dogs at its heart.” Wendy De Thame, Licensing Manager, ABC Commercial
The fourth season of Muster Dogs premiered on Sunday, 1 February at 7.30pm on ABC TV and ABC iview.
